In 2018 it will not be enough to employ your marketing team to simply communicate your brand message and value. Effective marketing stragies employ marketing teams during the product creation process to ensure marketing is built into the product and the customer experience delivered drives growth.
Uber did some whacky marketing during their launch in Australia, one of the strangest that stands out in my memory is Uber Kitten Delivery.
Their marketing brought awareness and that is all that Uber needs since the reason we continue to use Uber is because it has made our lives easier. It has taken the hassle and the friction out of getting a cab. Uber is there when we need it.
What can business owners learn about how Uber operates? How can we make it easier for our customers to use our products, solve their issues and rave about our product or service? We can relentlessly reduce the friction of our customers experience while using our services and grow our business as a result. We can deliver a service that beats our competition.
According to Gartner Research, “89% of companies surveyed plan to compete primarily on the basis of the customer experience by 2016“.
Since we are moving into 2018 and you can be sure that your competitors are thinking about how they will out compete you via customer experience.
Uber has driven growth through word of mouth as a result of customer experience their services delivers. For every seven Uber rides a new customer is created via referral.
How can you grow your business through customers experiencing your product and service?